A new era in Brand Protection: Navee joins forces with Corsearch

In an exciting new chapter for the fight against counterfeiting and digital brand abuse, Navee officially joins forces with Corsearch, the market leader in Brand Protection and Trademark Solutions.

Together, we’re transforming the future of Brand Protection by combining AI-native technology with unmatched industry expertise to engineer a future where consumers can fully trust their interactions and purchases from brands online.

 IP infringement: a problem spinning out of control 

Trade in counterfeit goods could reach $1.79 trillion by 2030, a 75% increase from that of 2023 and a growth 3.6 times higher than predicted for the global economy over the same period. It costs businesses and consumers alike, while endangering public safety. Fake products undermine brand trust, impact revenue, and often involve unsafe practices that harm consumers. The total displaced economic activity from counterfeiting in 2022 – namely the cost to brands and manufacturers – totalled $1.1 trillion, resulting in a loss of $174 billion to worldwide sales tax revenue, impacting up to 5.4m jobs.

Beyond counterfeits, businesses face multifaceted threats that erode carefully built brand reputation and chip away at profit margins, including:

• Brand misuse
• Piracy & copyright Infringement
• Patent & design infringement
• Impersonation
• Confusingly similar products and content
• Unauthorized sales (gray market)

Tackling this threat landscape requires AI-native automation, analyst-grade intelligence, and scalable enforcement.

Driving the revolution against counterfeits & IP infringement

Navee was built with a single goal: to rebuild Brand Protection from the ground up - not as a service, but as a system engineered for scale, speed, and precision. Instead of layering AI on top of outdated workflows, Navee re-engineered the system - using automation, detection, and real-time analysis as foundational tools. 

Now, by joining forces, Navee and Corsearch will leverage AI together to further automate processes and drive data-driven insights, continuously evolving not only to uncover hidden threats but also to streamline enforcement processes, enabling brands to stay ahead of infringers with precision and efficiency. Key innovations include:

• The 'Search, Enrich, Act' Engine for Radical Automation: This proprietary AI framework dramatically enhances operational efficiency:
  • Search: AI-generated dynamic keywords and deep indexing efficiently to unearth relevant content.
  • Enrich: Global AI models, fine-tuned across over 294 distinct categories, auto-classify findings with high precision, filtering out noise and achieving median qualification times as low as 15 seconds. This results in up to 10x cleaner data for review and 3x analyst productivity.
  • Act: Streamlined, intelligent, and automated enforcement actions bridge the gap between brands and platforms, allowing us to achieve up to a 98% content removal success rate. Brands can now measure daily the time to enforce, the time it takes for platforms to remove content, as well as the platform's overall cooperativeness score. 
• Deep Semantic Detection & Comprehensive AI Search: With AI, trained on massive cross-brand datasets that re-index websites, employs advanced image recognition and proprietary AI-driven index search to uncover disguised infringements—even those lacking explicit brand identifiers that traditional keyword scraping and image matching miss.
• The Cleanliness Score™: A proprietary, real-time metric offering a transparent measure of a brand's health across online channels. This moves beyond simple takedown counts to provide a quantifiable assessment of consumer and commercial risk, demonstrating the true impact of brand protection strategies (e.g., demonstrably shifting a channel from high counterfeit saturation to verifiably clean).

These technologies have disrupted the status quo, offering a smarter and faster way to safeguard brand identity, consumer trust, and online revenues.

Why the acquisition?

Needless to say, Navee has been at the forefront of innovation, introducing game-changing solutions since its inception, while Corsearch’s legacy in the Brand Protection and Trademark sectors is unmatched. Joining forces with Corsearch is a natural step forward. Corsearch’s global reach and operational excellence perfectly complement Navee’s technological innovation. With seven decades of expertise, Corsearch has built a reputation for excellence in end-to-end IP establishment, monitoring, and protection solutions, covering everything from trademark clearance and watching to anti-counterfeit enforcement and content protection. Brands benefit from an unparalleled global network of industry experts, partnerships, and investigators, ensuring full protection across all jurisdictions and key channels.

This acquisition brings together two forces - one built on industry expertise, the other on AI-native architecture and innovation. The result is a platform designed for both scale and precision. 

The innovative spirit has already transformed Corsearch’s brand protection solutions. Navee’s technology forms the foundation of Corsearch Zeal 2.0, which redefines online brand protection

Corsearch Zeal 2.0 combines the detection capabilities of Navee and the global investigative expertise of Corsearch. Corsearch Zeal 2.0 delivers a fully integrated approach to identifying, understanding, and acting on infringement. You can map the online footprint of bad actors, connect related threats across channels, and prioritize high-value targets. The intelligence gathered by Corsearch Zeal 2.0 supports in-depth online-to-offline investigations, supports revenue recovery, and enables you to dismantle networks, disrupt entire counterfeit supply chains, and deter future infringement.

Navee and Corsearch: building the future of Brand Protection

This is more than an acquisition; it’s the start of a new era in Online Brand Protection. Join us on this journey as we leverage our combined strengths to eliminate counterfeits and IP infringement more effectively than ever before.

Read more about the capabilities of Corsearch Zeal 2.0. Or reach out to us and book your free demo to see our next-gen technology in action.